IT business is the premium publication of the decision-makers of the Information and communication technology (ICT) sector. The publication which is solely issued to the senior and mid-level managers of international firms, as well as the executives of domestic major, mid and small-sized companies, has been the market leader of the media sector for the past 11 years. The concept is based on a strictly controlled database of names, which guarantees that every month the publication is personally delivered to the address of its real audience. Thanks to the well-defined target group of IT-business, it has a valuable status on the ICT-market.