The magazine is a richly illustrated, coloured children's magazine, which lays the foundation for the acquisition of mathematical skills and basic terms as well as the fine motor skills necessary for writing through playful and funny activities. The magazine attempts to spread the love of reading and to satisfy the curiosity of children in getting acquainted with their surroundings. The DIY-pages develop manual skills and creativity. The purpose of the magazine is to urge children to think matters over. Skills development toys are included with the magazine.