Published in Hungary since 2005, by now the definitive professional journal is present in a number of Central European countries and is well-known not just in professional circles, but is also popular amongst certain segments of the general audience as well. Apart from the easily comprehensible language of the periodical, it also represents a credible, professional quality. The monthly, 64-page premium quality, coloured magazine thematically deals with household technical appliances, their market, current trends, available models and thus provides a basis of comparison as well as pointing out the most important factors influencing purchases, the practical significance of technical parameters as well as the definitive processes and developmental possibilities in the near future.